Philip Hays | TC Marketing

Due to the rise of the do-it-yourself approach to nearly every task, some people consider making their business websites on their own despite not being web design experts. The truth is that such sites created using the DIY programs may work for a hobby or personal sites, but a business website needs more than those sites made by amateurs.

You need to hire professionals like the Albuquerque web designer to create a customized site for your business to get your anticipated outcome. Besides, experts ensure you can keep up with your competitors, and your site portrays the best image of your company.

Here are some reasons why you should hire professional web designers:

To Create a Professional Impression

In business, reputation is critical, and it depends on the perception that people get about your business. When your clients see that you have a free website, they may negatively perceive your business and think you are not a professional company because you cannot invest in a site.

Besides, it is common and quite common for unreliable businesses to put up free or poorly created websites. As such, to make an impression of a serious company that values its customers and its appearance, you need a professionally designed website. With such a site, you cement your position as a serious, professional company and give your clients and visitors the reason and confidence to trust you.

To Optimize Your Site for Search Engines

The essence of having a website is to make it easy for potential clients to find your business online. However, to be easily discovered, you need to have a highly-ranked site. To achieve a high ranking on the search engines, you need to have an optimized website.

Luckily, professional web develpers have the skills and experience to tweak your site to be search-friendly by employing ethical search engine optimization tactics. This way, they increase the visibility of your website because of the in-depth grasp of the back-end algorithms.

To Help You Save Time and Money

Are you looking to launch your website in a short time and have lots of traffic to your site? Then you need to consider hiring professional web designers to create your company’s site and make it rank high in the search engines. That means you save time before having an online store, and you avoid the troubles of restoring and repairing a poorly-created website. As you save time, you also spare a significant amount of money due to endless repairs, lost sales, and other problems.…

SEO

12/05/2020 Philip Hays

Tips for Successful SEO

Although so much has changed in search engine optimization, some fundamental principles still apply, for example, selecting the right keywords. However, due to the tons of advice and tips on succeeding in SEO, it is challenging to pick those that work. Fortunately, you can hire top-notch seo services to help you get organic traffic to your site by ranking top of the search engine result pages.

Below are some of the SEO tips that will help your SEO efforts to bring great results:

Check Your Site Loading Speed

While some years ago you could make it even with a slow loading site, today it is a different case, and you will barely succeed. If your pages take ages to load, that will frustrate your users and eventually discourage them from taking action, for example, buying. The majority of buyers will always take a slow loading site as unreliable and untrustworthy. According to one study, 40% of buyers will leave a page whose loading exceeds 3 seconds.

Moreover, Google included site speed, ten years ago, as one of the critical ranking factors. As such, no matter the professional design of your site or the excellent quality of your content, if your pages are slow, you have lost the race for top ranking. It would help remove all the unnecessary elements that interfere with the loading rate; for example, consider deactivating any plugins you may have installed and activated yet do need them.

Post Quality Content

In the competition for the top ranking, quality content is very crucial. When your site is deemed an archive for reliable and useful information, it can be considered trustworthy. The working of Google is that it indexes every page that is posted, and the higher the number of pages you post, the more the chances of pages that are well ranked. It is also critical when making content not to write so much for the bots but humans. Remember, humans, are the ones who have the cash and make a purchase decision.

Have Web-Analytics from the Onset

Once you define your SEO goals clearly, it is crucial to have software to monitor what brings the desired results and what does not. You can employ several software solutions like Google Search Console, Google Analytics, and other web analytics software that can help you keep an eye on your site’s SEO efforts success. You may also have tools like Crazy Egg that show you the places your site visitors are clicking and their navigation from your site. It would be best to have these web-analytics as you start even before prompting the first visit to your site.…

SEO

05/17/2018 Philip Hays

Game Changing Professional SEO Services

SEO is becoming complex and competitive every day. There is, therefore, a reason to keep yourself abreast with the dynamics around this field if you want your company to retain its position as far as the online audience is concerned. Search engine optimization can be defined as the process of ranking your website in the numerous search engines. There are certain aspects that the search engines look for when ranking your site.

Keyword research

The search engines usually rank websites based on specific phrases that are targeted at products or services. Keyword research is, therefore, a critical step in the search engine optimization. To get a high return on your investments, you should reach your target audience. The keyword research can help you achieve this by providing you with the keywords that are regularly used by customers in your niche. By carefully using certain phrases your business will reach the right audience.

Link building

Link building is another game changer as far as search engine optimization is concerned. The professional SEO firms will help you on how to build relevant links from other websites commonly known as the private blog networks. There are several techniques that professional SEO companies use to get the best and attractive links that will help your website rank higher. High-quality links are one of the surest ways of ensuring that your site ranks well in the search engines. It is important to note that building links from other site requires a lot of resilience and patience.

Mobile SEO

Mobile SEO is one is that many companies with an online presence have ignored. With the billions of mobile users, this is one are that every company should explore. Your website should be uniquely designed to allow for the usage by the Smartphone handlers. The mobile SEO will facilitate easy and quick viewing of the most critical aspects of your business.

Competitive analysis

One area that the competition is stiff is the internet. There are many countries in various parts of the world that are targeting the same clients. Search engine optimization will provide you with the competitive analysis service. The results will help you come up with various strategies on how you will counter your competitors and beat them at their own game. By analyzing the different metrics of your competitors, you will know their weaknesses and strengths which might work out well for you.…

Digital Marketing Technology

05/09/2018 Philip Hays

How to choose an ideal SEO Company

The internet has indeed made the world a global village and organizations are now utilizing it to expand their target market across the globe. Various business/firms have recognized the efficiency of the online platform and thereby endeavored to integrate it in order to capitalize on its numerous opportunities. Through the internet, businesses are now competing on the basis of quality products and not their magnitude or financial resources. In essence, the internet has given market competitors a neutral and fairground where they can showcase products, and the public is at liberty to identify what is best.

Marketing forms an integral part of a business, and therefore the online platform is seen as an effective way of reaching people regardless of their location. Websites are a prime example of how different companies have been able to showcase their values and products. Websites can be said to a representation of the businesses, and therefore business owners are advised to create a modern and efficient site that will be appealing to the visitors. However, a good website is inoperable or hopeless without the ability to attract a substantive number of visitors on a daily basis. I

In order to achieve desired results from an SEO company, you ought to be mindful of the company that you contract for such services. There are guidelines that are vital in the selection process, and they are laid down as follows;

Review their portfolio

A good SEO company will cheerfully present its list of clients. This is an indication of the belief that they have in their service delivery and in this regard, you ought to be suspicious of those that are unwilling to be analyzed.

Check their SEO

Realistically, a company cannot purport to provide services that they cannot use to their own advantage. Therefore it is intelligible to review the company’s SEO and analyze whether they have the things that you expect them to offer. For example, you can search their company name and see their rank or inquire if they have a Google+ set up.

Referrals and recommendations

This is the easiest way of securing the services of the best SEO experts. Family, friends, and colleagues that have enjoyed the best SEO services can provide referrals to a company based on the services offered to them.…

SEO

09/09/2017 Philip Hays

Qualities And An Example Of An Ideal Online Brand Marketing Company

Introduction

It took the world over 50 years to harness the power of the radio and over a decade to believe that the advent of TV would change the global business landscape. On a twist of events, it took less than four years for entrepreneurs to identify and embrace the Internet as a formidable brand marketing platform. Scores of thousands of online marketing enterprises have flourished ever since. Few are, however, yet to take up brand awareness as their main theme. Most online marketing firms are spread thin because they want to offer everything in an industry that’s wider than the world’s three oceans put together.

Link to the best

It’s not enough to entrust your online marketing stints to a professional SEO company and think that all will be alright at the end of the day. Take the initiative and play a proactive role in the entire affair. The best way to do this is to find a company that encourages you to know the difference between targeted and general SEO practices.

The content

Brand awareness goes beyond writing a bunch of SEO rich articles and tailoring them for pickups up by search engines in exchange for favorable rankings. It involves knowing what a brand is all about. Brand awareness strategies should subsequently strive to solve the problems outlined by your firm’s strength, weaknesses, opportunities, and threats. The policies should seek to inform in ways that reinforce your brand’s unique aspects as well as its value propositions using story lines that people from all walks of life can relate to.

Results

The end game of any brand awareness project is to create customer loyalty. This isn’t possible if the marketing strategy at hand can’t help you to analyze consumer behaviors and pinpoint what’s missing in the market to help fill the void. Note that a brand name is as good as the problems its products help people solve. Getting to the apex of a particular industry as a brand isn’t as tough as maintaining the position. Achieve this feat and remain ahead of the completion by collaborating with brand experts who can give you brand a voice and let it speak for itself.

Brands are often built to outline a particular set of values. They are unique. Professional online branding needs a team of experts with the ability to identify and project these values using an integrated system that incorporates standard online marketing practices. The deployment of blackhat SEO techniques to build a brand is, for example, effective in pushing up traffic within a short period.

However, blackhat practices come with steep consequences which may lead total brand destruction. Imagine having a brand name that you’ve dedicated years of hard work, and inordinate resources struck down by the major search engines for malpractices in a span of seconds. It’s important to appraise your online branding firm’s ability to uphold your integrity by helping you gain global popularity using whitehat SEO techniques. Log on to sites such as https://shusseo.com/ and start on the right path to global brand recognition today.

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Author: Philip Hays

Reasons for Hiring a Professional Web Designer